organizations-ai-implementation-lab | CAMO

Research Labs – CAMO

Lab Directors

Prof. Will Peichun Wang

Prof. Will Peichun Wang

Associate Professor, Management and Strategy

Mission

Turning AI and business research into real-world AI adoption

What We Do

Help Firms Adopt and Scale AI

Collaborate with organizations to identify frictions, develop deployment strategies, and measure impact.

Design Business Models for the AI Era

Study how firms create and capture value in AI-native environments.

Incubate and Implement AI-Related Innovations

Accelerate the diffusion of AI tools and business innovations by experimenting and prototyping.

Sample Projects

• Helping Creators Deploy AI in Creative Workflows and Content Generation

• Using AI and Market Design to Optimize Efficiency for Mobile Advertising

• Understanding Business Models of Content Provision, Advertising, and Data Markets in the Agentic Economy through Simulations and Lab Experiments

• Multilingual AI Podcast Translations for Knowledge Diffusion